ProcessProxy approached Practically Inspired about helping to mature their brand with strong online and offline marketing support. We started by creating logos for the company, ProcessProxy, and their product, Healthcare SmartGrid. Next, we tackled the wealth of information they had been using for an earlier website and PowerPoint presentations. Their content was pretty deep, and it was easy to get lost in the weeds, so we trimmed the fat and boiled the message down so it was easier to deliver the "take home" messages.
Next, we developed a slider-based home page that gets key points across quickly, with easy access to deeper information. The result is a much stronger brand, both visuals and images, and a stronger brand presence, both on and offline.